Working with the UX Lead on 3 separate projects including - Redesign of landing page and lannding page components, research for "search by location" feature on website and design of an app landing page.
In each project the first starting point was always research, to find out what was working, what wasn't working, what users might be looking for when using these pages/features and what we could do to improve the user's experience. Once we had an idea of the user goals and behaviours, and keeping business requirements in mind, we facilitated various ideation workshops and sketch sessions to work through ideas and see what might work.
These sketches then went through an ideation process to evolve the ideas further and finally come up with a design that we felt strong enought to test with users.
On completion of user testing, we updated designs based on feedback, pain points and anything we may have initially missed. These designs were then presented to the UX team and stakeholders and sent to developers for coding.
The research methods we chose were competitive benchmarking, user testing, user flow diagrams and then documenting all research findings on confluence pages.
The information gathered proved some theories we had correct and some needed more thinking as it wasn't what we originally considered. This was a great exercise in understanding the user more.
A mix of sketch sessions, team ideation workshops with ux designers, ui designers and stakeholders and taking into account the feedback from the user testing, this formed the design process for these projects. Iterating on designs and critique sessions helped us develop our ideas further.
Prototypes were created for several page designs and widget components using a mix of Sketch and InVision. These prototypes were high fidelity and allowed us to test users again and see if our designs worked as we felt they would.
Some more user testing was carried out using the prototypes created and from this we could make final adjustments before sending the mock ups to the developers to code.
Below is a more detailed look at various phases of the design process, explaining a little more about the various steps taken.
User tests were created and asked users to perform the same tasks on 3 websites while we looked out for objectives that we had set for the project and to see how users performed the tasks set to them. The analysis showed us which sites performed better and which components on these sites performed the best and also how users reacted to these. This research method was used for all 3 projects.
If you like the work you have seen and would be interested in working together on your next project get in touch below and we can talk through your ideas